Nowadays, web marketing is a huge industry. However, a lot of the industry jargon can be difficult to understand. To help you sift through some of the heavy terminology, here are the seven questions you have always wanted to ask about web marketing.
1. What Is The Difference Between Organic And Direct Traffic?
Organic traffic describes the people who came across your website via links and search engines. Direct traffic is the people who typed in your website’s URL directly.
2. What Does Domain Authority Mean?
This is another piece of jargon that you will hear thrown around a lot. Domain authority is basically another method of ranking your website. A site with a low domain authority of 0 will rank lower in search engines. The opposite is true for a website with a high domain authority, which would be close to 100.
3. What Is Industry-Specific SEO?
Industry-specific SEO is search engine optimization for a particular industry. Some industries don’t need their own specialists. They’re either unique, or they don’t have much competition. But some industries do. For instance, there are hundreds of small law firms vying for business right now on the web. Rather than going to the top SEO link building company, they’re better served by a law firm SEO company instead.
4. What Is Conversion Rate?
The conversion rate refers to the number of people who purchase your product or service compared to the number of people who visit your website. This ratio is derived by dividing the number of customers by the number of site visitors.
You can also use the conversion rate to determine how effective advertising is or how many people have downloaded an eBook.
5. What Is Bounce Rate?
This term refers to how frequently people leave your page as soon as they open it. Ideally, your company’s website should have a low bounce rate. This means that your site is keeping their attention for longer. If you have a high bounce rate, it means that something about your site is turning off a lot of viewers.
6. What Is A Call To Action?
While you may not know exactly what a call to action is, you have likely seen them on every webpage you visit. These are buttons that say things like “click here for more information” or “contact us by clicking this.” The point of these calls to action is to boost conversion rates, which into boosts business. They encourage readers to stay on your site for longer and become more involved in your company.
7. What Does Off-Page SEO Mean?
There are two types of SEO, on-page and off-page. Both of these affect where your website ranks in search engines. On-page SEO takes into account the changes on your website and how those affect your ranking. Off-page SEO is the opposite. This type of SEO is based on links to your website made from other sites. The more links you have, the more traffic will be directed to your site and the higher your site will rank.